The first complete series with an exclusive red reflection trend, 100% pure.
Superior vibrant, passionate and uncompromising pure reds.
New patented technology MLV - Multi Lamellar Vehicle - parallel layers of LIQUID CRYSTALS, dye pigment vector inside the hair shaft, provides better and deeper penetration of the hair structure.
Results: Colours that are visibly longer lasting with shades that are stable for longer and do not change over time; amplified, limit-less intensity. Excellent coverage without mixing with the natural base. Complete customization of the red in salon
3 levels of red for a customised result:
Red - .6 series
5.6 Light Red Brown
6.6 Dark Red Blonde
The .6 series provides excellent coverage without mixing with the natural base
INTENSE RED - .66I series
4.66I Medium Intense Red Brown
5.66I Light Intense Red Brown
6.66I Dark Intense Red Blonde
7.66I Medium Intense Red Blonde
8.66I Light Intense Red Blonde
EXTREME RED - Red Booster
intensifier additive. When mixed with Pure Reds shades, it takes the intensity of the red to the extreme ... to heights that were never possible before!
Made-to-measure intensity: on the basis of the quantity of Red Booster mixed in you can gauge the result to suit your customer's preferences:
- minimum 1:5 (10g Red Booster + 50g shade + 90ml OXID'O)
- maximum 1:1 (30g Red Booster + 30g shade + 90ml OXID'O)
FOR A COMPLETE CUSTOMIZATION OF THE RED IN SALON!