EVOLUTION of the COLOR PURE REDS


Pure Reds

 

The first complete series with an exclusive red reflection trend, 100% pure.
Superior vibrant, passionate and uncompromising pure reds.

 

TECHNOLOGY


New patented technology MLV - Multi Lamellar Vehicle - parallel layers of LIQUID CRYSTALS, dye pigment vector inside the hair shaft, provides better and deeper penetration of the hair structure.
Results: Colours that are visibly longer lasting with shades that are stable for longer and do not change over time; amplified, limit-less intensity. Excellent coverage without mixing with the natural base. Complete customization of the red in salon

3 levels of red for a customised result:

Red - .6 series
Shades:
5.6 Light Red Brown
6.6 Dark Red Blonde
The .6 series provides excellent coverage without mixing with the natural base

INTENSE RED - .66I series
Shades:
4.66I Medium Intense Red Brown
5.66I Light Intense Red Brown
6.66I Dark Intense Red Blonde
7.66I Medium Intense Red Blonde
8.66I Light Intense Red Blonde

EXTREME RED - Red Booster
intensifier additive. When mixed with Pure Reds shades, it takes the intensity of the red to the extreme ... to heights that were never possible before!
Made-to-measure intensity: on the basis of the quantity of Red Booster mixed in you can gauge the result to suit your customer's preferences:
- minimum 1:5 (10g Red Booster + 50g shade + 90ml OXID'O)
- maximum 1:1 (30g Red Booster + 30g shade + 90ml OXID'O)


FOR A COMPLETE CUSTOMIZATION OF THE RED IN SALON! 

 

Evolution of the Color range

 

 

Evolution of the Color³

Evolution of the Color³

Permanent cosmetic coloring cream.
Evolution of the Color³ Midollo di Bamboo Booster

Evolution of the Color³ Midollo di Bamboo Booster

Replenishing concentrate for damaged hair.
Evolution of the Color³ Nutriseduction Booster

Evolution of the Color³ Nutriseduction Booster

Nourishing concentrate for dry hair.
EVOLUTION OF THE COLOR PURE VIOLETS

EVOLUTION OF THE COLOR PURE VIOLETS

3 nuances with intense purple reflections.
EVOLUTION of the COLOR HCI

EVOLUTION of the COLOR HCI

Cosmetic Coloring Cream

EVOLUTION of the COLOR PURE REDS

EVOLUTION of the COLOR PURE REDS

The first complete series with an exclusive red reflection trend, 100% pure. Superior vibrant, passionate and uncompromising pure reds.

EVOLUTION of the COLOR CONTRASTI

EVOLUTION of the COLOR CONTRASTI

2-in-1 lifting and toning in one step!
Advanced technology in coloring.
EVOLUTION of the COLOR PLATINUM

EVOLUTION of the COLOR PLATINUM

Designed for light brown hair (5+), achieves a luminous and vibrant platinum blonde.
EVOLUTION of the COLOR PURE PLATINUM

EVOLUTION of the COLOR PURE PLATINUM

Designed for a light base (6+) that desire platinum blonde with pure and delicate reflections.
OXID’O

OXID’O

Peroxide Cream. Allows uniform and shiny results.